Mordechai Alvow blows me away. This native Israeli—yes, we shmoozed in Hebrew for a bit at the W3LL People event last fall—makes time to study Kabbalah, which is pretty darn awesome in its own right. But that’s not all. He also offers a full-blown sensorial experience at his cutting edge NYC hair and beauty salon, Yarok Beauty Kitchen.
To top it all off, this successful entrepreneur produces a brilliant lineup of green and clean hair care products that I’m loving called Yarok, meaning “green” in Hebrew. Don’t you dig this tagline: “Food for your Head. Good for the Earth”?
The standout product for me is a souffle-like confection that remedies my would-be lifeless locks—Yarok Feed Your Roots. Aside from the name (I absolutely adore it when beauty products incorporate the sense of taste in their branding!), this nutrient-dense mousse is unlike any other I’ve ever tried. Really.
There’s absolutely no stickiness. It instantly gives oomph to my hair when it’s flat and limp (many a day!)—even when dry. Yes. You can use it on your dry hair. That means you can still look good even if you’re trying to cut down on washing your hair every single day.
So let me repeat this crucial point: read NO STICKINESS. That means that the usual stiffness or residual clumpy feel that you may get from a leave-in product does not happen at all. Nada. Just instant magic. My hair looks fresher and—well, more voluminous.
There’s no scent to speak of so it won’t clash with whatever shampoo/conditioner you’re using either. Plus the list of ingredients reads like a food label minus the calories.
Read these fine ingredients:
Distilled vitamin enhanced aqua (water), non-GMO corn or rice extract, organic vegetable glycerol, organic herbal extracts of: Ribes nigrum (black currant) extract, Beta vulgaris (beet root) extract, Kham thai & Vaccinium myrtillus (blueberry); natural plant sourced vitmains B1, B2, B3 & C; organic Cocos nucifera (coconut) oil, plant sourced kosher vegan Xanthan gum & Potassium sorbate; organic African black soap, Vitamin A, essential oils of: Rosmarinus officinalis (rosemary) & Lisea cubeba (may chang)
With the many vitamins and herbal extracts that nourish the hair, I do feel like I’m feeding my hair something good. Though I have yet to go to his organic and sustainable salon, I’ve got plans to visit this spring to revamp my haircut that’s in dire need of reshaping. Meanwhile, I’m hooked on feeding my hair anything that’s on his menu!
Feed Your Roots retails at $26.40 for 8 oz. That’s a decent amount of mousse, since you don’t need to use that much to get vavoomed.
Have you tried this product or any others by Yarok? What products are you loving from this line? (I’ve also been enjoying Feed Your Ends to protect my hair from blow drying. Plus his shampoo and conditioner are nothing to sneeze at.)