Did you know that our products say more about us than we think they do? Choosing a serum or cleanser may seem random—but there’s actual psychology behind it.

With a storehouse of beauty products before me daily, I definitely tap into another force when I am picking out what cleanser I want to use (cream, balm, soap, scrub, or oil) and what serum stirs my senses.

If anyone knows how to decipher the intuitive connection in these beauty choices, it’s Annie Tevelin, the founder of SkinOwl. I’m already a steady fan of her line and am drawn to the Mangosteen Beauty Drops like a bee to a flower. You’ll see why in a moment!

Even if I don’t always understand why today feels like a lavender serum kinda day or why that honey mask is calling my name, Annie breaks down what’s really going on and how to read that internal conversation.

She’s the perfect person to tell us too! Annie was a full-time trained makeup artist before her own skin issues took over and forced her to find solutions. When mass-marketed topical products only worsened the cystic acne, she took matters into her own hands. She got certified in Cosmetic Chemistry and healed her skin through using her own simple, yet effective formulas.

“Over time, I realized my skincare said so much about me and where I was mentally that day,” she shared. “I don’t think I thought about it at the time, but if I look back at the skincare I tracked over the course of a week, I noticed very obvious and specific similarities between my mood and my choices.”

Here’s what this experienced beauty maven has to say


We’re heading for lavender because we need a dose of R & R in our lives.

“In my experience, I grab for my Lavender Beauty Drops after a very long day,” she said. “The aromatherapy alone calms my senses and relaxes me. It is most often the Beauty Drop I bring on vacation.”

Ingredients in SkinOwl Lavender Beauty Drops, $30: Raw, Organic, Unrefined Argania Spinosa Extract, Organic Lavender Oil


skin owl geranium beauty dropsWhen we want geranium, it means we’re seeking balance.

Geranium Beauty Drops is usually my day to day, go-to. It keeps me balanced day in and day out. It gives me everything I need to move throughout my busy day.”

Ingredients in Geranium Beauty Drops, $30: Raw, Organic, Unrefined Argania Spinosa Extract, Organic Rose Geranium Oil

skin owl clary sageWhen we crave clary sage, it means it’s time to refuel and refill our own cup.

Clary Sage sometimes feels like a big hug. It’s replenishing and rejuvenating, not only for my skin, but for my mind. I love using it when I’ve given a lot of myself and need to recharge or give back to myself.”

Ingredients in Clary Sage Beauty Drops, $30: Raw, Organic, Unrefined Argania Spinosa Extract, Organic Clary Sage

mangosteenWhen it’s time for mangosteen, it’s time to take a deep inhale.

“The Mangosteen Beauty Drops is an oxygenator—for both the body and mind. It’s like taking a big deep breath before going to sleep. It allows the pores to breathe, and me to breathe alongside it.”

Ingredients in Mangosteen Beauty Drops pm, $85: Raw, Organic, cold-pressed African Adansonia digitata (Baobab) Oil, Pure Garcinia mangostana (Mangosteen) Oil

When reaching for exfoliating products like abrasive scrubs and salicylic acid, it may mean we’re raging at our faces.

“After struggling with cystic acne for years, I know facing myself in the mirror was a daily struggle. I wanted to literally switch my face with someone else’s. I think that correlates a lot with our obsession to scrub our skin off when we are breaking out. The overuse of acids and harsh exfoliants and Clarisonics are psychological as much as they are dermatological.

“I think we use them to unconsciously ‘remove our face’ or scrub off the parts we hate or can’t stand to look at. In times of acne, I don’t remember wanting to be calm and nurturing to my skin, sadly. I just wanted to get rid of it and opted for the more intense approach.”

Putting on a mask equals a topical “quick-fix” and the different textures offer mood fixes too.

“Leaving the many skin benefits of masks aside, they can also act as our topical ‘quick-fixes,’ such as a cup of coffee rescues our energy and chocolate soothes a broken heart.

“Masks made of honey and avocado are creamy and cozy. I love doing them at night, as if my skincare if ‘tucking me in.’ They are my go-to during movies, mostly emotional ones.

“On the other hand, I’m reaching for my French green clay mask when I want to remove the week’s stress and impurities, and I’ve definitely used a brightening mask during both a rainstorm and dull, lackluster day.”

If it’s oil, gel, or balm we want, each one invokes its own sensory experience.

“Personally, oils make me feel beautiful inside and out. It’s the same feeling I get when cooking with olive oil. I feel like a woman creating something delicious in a kitchen. Balms are healing and gels feel therapeutic, as if I’m soothing my skin with cold aloe vera (Eye+ anyone?).

“I’ve also loved oils for their zen, spa-like feel. They glide onto my skin, which always reminds me of a massage. Texture takes people on a journey. It’s a sensory connection that brings everyone back to different places and occasions in their life.”

When it’s time for that bold lip or bright eye liner, we are calling attention to those parts of our face for a reason.

“For me, makeup is to expression as skincare is to self-care. If I feel sexy and invigorated, I’m absolutely walking out with a bright eyeliner or bright lip. If I feel bold and strong, I’ll play around with a deep raisin lip or dark hue. That said, some days call for no makeup. If I want to be super productive, I won’t wear anything. I might feel like I’m “racing” through my day, so I wear what I would wear to the gym or on a run.

“As a business owner, I have definitely noticed that on days where I am speaking publicly, my lips are the feature I enhance. Similarly, I’ll play up my eyes if I am in the audience, so to see my surroundings more openly. It’s a crazy thing!”

Our selection says so much about what we need in that moment and is also an incredible way to fulfill ourselves through self-care—not as a pressure to look beautiful, but as a form of self-love.

Still confused over what oil to grab? Head over to the SkinOwl website and let the Skin Scanner find the perfect regimen for you.

So what did you pull off the shelf today & what is it saying about you? Let me know in the comments!


In the top & bottom photos: Beauty Steam Marigold Glow, $48,  containing Matricaria Chamomilla (Chamomile), Rosa Centifolia (Rose), Lavandula Angustifolia (Lavender) Calendula Officinalis (Calendula), Symphytum Officinale (Comfrey), Vulgare (Fennel), Rosmarinus Officinalis (Rosemary), Urtica Dioica (Nettle)
Full disclosure: This post contains affiliate links. Most products I bought myself but I also received some for consideration. All links to products are my own favorites and recommendations.
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