Recently I had the pleasure of chatting with Becky Waddell, the founder of Be Clean Shop, a Washington, DC based brick & mortar store and online website that focuses on USA-made indie brands minus the harmful preservatives, synthetic fragrances, and animal derivatives.
Her healthy approach to skin care and girl-next-door personality quickly won me over. Here’s a woman after my own heart, as demonstrated by her gentle beauty philosophy: “Taking care of your skin doesn’t have to be a struggle. Instead of ‘fixing problems,’ let’s nourish. Instead of fighting acne, let’s balance. And instead of defying aging, let’s support your skin’s natural integrity.” Heck yes!
So we planned a fun way to introduce her shop and share some of the enticing goodies she carries—by giving you a virtual shopping experience of the products that I’d personally love to try (and include in juicy Instagram photos too!).
What first struck me is the minimalist appeal of this clean and inviting shop—like a sliver of hometown apple pie served up fresh and warm. I’d venture to say I’m not the only one who does a double-take on viewing the highly curated roster of 16 brands.
Naturally, Be Clean offers a lovely cross-section of green beauty darlings we already know and love like Josh Rosebrook, Herbivore, R.L. Linden, and Meow Meow Tweet, as well as brands newer to the scene like Axiology and Aster & Bay. But that may be where the familiar labels begin and end.
Becky clearly has an eye for culling hard to find niche lines, including a taste of emerging artisans and a vegan lifestyle mag that lends a well-rounded flavor to her shop. Her criteria for choosing are high. You won’t find formulas with emulsifiers, fillers, or bee-derivatives in them. These are handcrafted, small batch, plant-based apothecary items at their finest.
Plus buying from Be Clean has its perks—reward perks, that is. Every purchase earns points, as does sharing on social media or with friends and leaving feedback. Those points translate into discounts off future purchases. I’d say this would be a breeze to do, as I had a hard time narrowing down all the products I want to try from this store!
Here are some that caught my eye—but trust me, these merely scratch the surface.
balm & co. lip nectar and activated charcoal blemish stick
I’m all over this moisturizing oil for lips from the two enticing scent options to the fact that it’s got “nectar” in its name. Besides, how sleek is that roll-on applicator? It would perk up my pout any day.
Vanilla Bean: camellia oil, vitamin e, jojoba oil, vanilla beans
Cucumber Mint: cucumber seed oil, vitamin e, jojoba oil, dried spearmint, peppermint essential oil
Never a road untrod or a blemish stick untried is my motto. This one contains toxin-absorbent charcoal, astringent witch hazel, plus a task force of essential oils that are sure to nip those zits stat. (I’m not sure where the charcoal is in the ingredients, though! It’s oddly not listed.)
Witch hazel, distilled water, essential oil blend (tea tree oil, yarrow, bois de rose, moringa, eucalyptus, lemon, juniper, lavender, and palmarosa).
aster & bay green glow mask
After meeting Erin and Glen Hammond at A Night for Green Beauty, I fell hard their brand even more than before. This dynamic duo nail every product I’ve tried from their line (so far: the Cleansing Oil, Beet Root & Hibiscus Lip Stain, and Dandelion Face Grains). I spotted beauty writer and perfumer Susannah Compton’s mention of the Green Glow Mask in Thoughtfully Magazine‘s Issue 4 and have coveted it ever since.
There can never be enough green in my diet or on my skin. Greens are lauded for being high in antioxidants and great alkalizers. And this mask covers all the green bases.
French Green Clay, Spirulina Powder*, Spinach Leaf*, Matcha Green Tea*, Peppermint Leaf Powder*. *organic
na nin perfume oils
- Landslide perfume oil is inspired by Stevie Nicks with notes of patchouli, cedarwood, rosewood & sandalwood
- Cripple Creek is inspired by childhood Jeep trips with notes of tobacco, pine, amber, cypress & vetiver
- Jolene is inspired by listening to this Dolly Parton classic for a spicy floral scent with notes of black pepper, angelica root, mandarin, amber & rose
Fractionated coconut oil and essential oils (and tobacco absolute for Cripple Creek option)
With an ingredients list that includes marine phytoplankton, CoQ10, willow bark, hyaluronic acid, and a medley of hydrosols and essential oils, this moisturizer would be hard to pass up. It’s a best-seller for a reason!
Distilled Water, Frankincense Hydrosol, Rose Geranium Hydrosol, Lecithin*, Witch Hazel*, Aloe Vera*, Lavender Hydrosol, Jojoba Oil*, Coconut Oil*, Sweet Almond Oil*, Glycerine*, Rosehip Seed Oil*, Willow Bark Extract, Xantham Gum, Aspen Bark, Co Enxyme Q10, Vitamin C, Marine Phytoplankton, Vitamin E, Hyaluronic Acid, Hydrolyzed Oat Flour, Essential Oils: Frankincense, Carrot Seed, Lavender, Helichrysum
I’m kinda digging the repeat mention of marine phytoplankton that seems to be a signature ingredient in this new-to-me brand. Not to mention that marine phytoplankton improves cellular health and contains nearly every trace element of vitamins, minerals, amino acids, co-enzymes, enzymes, and antioxidants needed for survival, according to the Essential Apothecary Alchemist glossary.
I love face mists to keep my skin hydrated throughout the day and toned after makeup removal at night, so there can never be too many, as far as I’m concerned.
Rose Geranium Hydrosol, Frankincense Hydrosol, Organic Witch Hazel Extract, Organic Glycerine, Marine Phytoplankton, Hyaluronic Acid, Aspen Bark, Organic Essential Oils: Sandalwood, Rose Geranium
Given that I’m already a fan of Soul Sunday’s essential oil formulas, I got pretty excited by the breakout cosmetic blend that looks exceedingly promising. This isn’t your typical powdered blush either.
Absent are the usual mineral makeup ingredients like mica, titanium dioxide, or iron oxides that likely contain minute traces of lead. In fact, this isn’t a mineral makeup at all. Rosa contains clays and derives its color from beets for a totally earthy flush.
Kaolin, arrowroot, kaolinite, beetroot, essential oil blend.
mischo beauty nail polish
Mischo Nail Polish, $18
I love the minimalist packaging of this 5-free, vegan and cruelty free polish.
Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Styreneacrylates Copolymer, Silica, Benzophenone–1, Trimethylpentanediyl Dibenzoate, Dimethicone, Trimethylsiloxysilicate
Have you shopped from Be Clean yet? What are you coveting? As a special perk for you, Becky generously offered a 15% discount off orders $100 and over using code ediblefacial good through Sunday, January 10th.
*Full disclosure: There are affiliate links in this post (though I wrote it before knowing there was an affiliate program). All product picks are my own.
**Photos courtesy of the talented Becky Waddell/Be Clean