I think anyone who has seen me when I’m wearing makeup will confess to noticing my racoon eyes. It’s proof that I’ve been having the hardest time finding a great one from among the “natural” brands that doesn’t have migratory tendencies. Yes, I’ve pretty much tried them all, yet most either flake, leave dark rings, or simply don’t give my lashes enough extra oomph to be worthwhile.
So you can imagine how excited I was when I applied NU EVOLUTION’s mascara and spent an entire day out in the hot summer heat, sweating, as usual, with face shiny—er, I mean glistening fetchingly—and not a single black streak appeared under my eyes the whole time! It’s true. This NU EVOLUTION mascara won’t budge. Not one bit. Amazing, right?! Yep. I thought so.
At $28, it doesn’t hurt the wallet either and places it on par with Lancome’s mascaras and less than Kjaer Weis, which retails for $38.
This mascara also volumizes and glams up my lashes like mad. Win win. And can we have a moment of simply staring at the sexy packaging? It’s clear that founders Nadine Cormier and Sandra Anderson Diaz know what’s hot. Yeah, Baby!
Having talked with them at length about product development, they said that they had the same problem as I did with natural mascaras. They couldn’t handle the shedding and flaking of the cleaner mascaras, especially while at work in the fashion world.
In creating their own formula, they made a conscious choice to keep it as natural as possible without compromising performance. That means that ingredients like Triethanolamine and Shellac in minute quantities may be less than stellar, but do manage to keep the mascara in tact—that is, on your lashes and not hailing down your face. I like to mention these so that people who wish to avoid them are aware.
The rest of the list is impressive with many natural and organic ingredients to benefit lashes: chamomile, sunflower seed oil, thyme, oregano, cinnamon, rosemary, lavender, goldenseal, vitamin E, and rice powder round out this fantastic formula.
“Our hydrating oils nourish and condition lashes,” explained Nadine and Sandra, “while our waxes, rice powder and other dynamic ingredients add thickness, definition and a volumizing effect. Our perfectly shaped brush allows the formula to glide on smoothly and accentuate each lash.”
“We have had amazing feedback from several new clients who have experienced sensitivities in, or around the eye area and were not able to wear mascara. Initially they were skeptical but were excited to try it, and once they did they were blown away with the results. The fact that they did not experience any negative reactions…they are now hooked!”
Here are the ingredients:
Water (Aqua), Chamomile Hydrosol (Matricaria Recutita)*, Cera Alba (Beeswax)*, Copernicia Cerifera (Carnauba) Wax, Shellac, Stearic Acid, Oryza Sativa (Rice) Powder*, Helianthus Annuus (Sunflower) Seed Oil*, Triethanolamine, Glycerol, Lecithin*, Tocopherol Acetate (Vitamin E), Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, Cinnamomum Zeylanicum (Cinnamon) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavendula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract, Citrus Medica Limonum (Lemon) Peel Extract, Caprylyl Glycol. May Contain: Titanium Dioxide (CI-77891), Iron Oxides (Cl-77499), (CI-77491), (CI-77492), Ultramarines (CI-77007).
No Formaldehyde, No Parabens, No Artificial Dyes, No Synthetic Fragrances, No Phenoxyethanol, No BHT, No Dimethicone, No Propylene/Butylene Glycol, No Phthalates, No Gluten, No animal testing.
Part 2 will reveal the makeup remover that conditions lashes plus some pro-tips you will love!
Are you having the same trouble as I did with finding a great mascara? Do tell in the comments.
*In this post: Stuff I Love Blog LASH LOVE Mug
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