I’m stoked to share an oil that generates considerable buzz in its own right—coconut oil. But not just any coconut oil. Cocovít produces an oil in a class all its own.

You know how they say it takes a village to raise a child? Well, sometimes it takes one product to raise a village. It is no exaggeration when I tell you that Cocovít not only supports the small community in South India where their coconuts grow on an eco-reserve—but the brand also radically overturns everything I thought I knew about coconut oil…well, just about everything!

My mind was blown when Cocovít founder, Rikita Kapadia, revealed some astonishing facts about raw, cold-pressed, and organic coconut oil. And I am pretty darn sure that yours will be too.

So you think your cold-pressed coconut oil is raw…

Labels sure do get confusing for the average shopper. But how about the savvy consumer who actually knows how to read a label and is looking for a quality coconut oil that’s organic and has not been heated?  No problem, right?

You head straight for the jar that says raw, cold-pressed and even boasts organic certification (surely that means something!)—and you’re thinking you just found THE best oil evah! You do a little happy dance, right there in aisle three, because you can’t believe that you found this hidden gem at your regular grocery store. Well…don’t go knocking out any can cans just yet.

Because, my friends, cold-pressed actually does use heat in the process and is yet another confusing marketing term that prevents you from knowing the full truth.

You see, expeller-pressed and cold-pressed coconut oils can be heated to rather high temperatures during the extraction process—even up to 200º F, according to this post here. Surprised? I was.

What difference does it make? Even low levels of heat can change the nutritional values in the final product by altering the percentage of lauric and caprilyc acids and depleting the antioxidant capacity of the oil.

The Cocovit difference

2015-03-09 11.23.17That is why Rikita decided to use an extraction technique without bleach, heat, solvents or deodorizers, in order to create an authentically raw coconut oil that retains essential nutrients and enzymes.

Without heat to alter the oil, there’s a higher concentration of fatty acids like lauric acid, myristic acid, capric acid and more. These have anti-fungal, anti-bacterial, anti-oxidizing, and anti-microbial properties—making the oil deeply nourishing, repairing, and strengthening of skin and hair, plus giving it loads of other uses and benefits.

Check out this chart, courtesy of Cocovít, that shows you the actual numeric difference between Cocovít’s fatty acid profile and other coconut oils.

cocovit coconut oil percentages smallerWhat does that mean?

Rikita explained:

Oleic Acid:  Oleic acid is a monounsaturated fatty acid which maintains moisture in the epidermal layer of your skin, helping to make it soft and hydrated. An omega-9 fat, oleic acid is also involved in regenerating damaged skin cells and reducing facial redness and irritation.  Omega-9 fatty acids are one of the building blocks of healthy skin.

Caprylic + Capric Acids:  Caprylic + capric acids create a barrier on the skin & hair’s surface, decreasing the amount of moisture lost through the skin & hair, functioning not only to prevent dryness, but also as a conditioning agent. These properties are also an excellent emollient, dispersing agent and solvent. As an emollient, they both quickly penetrate the surface to condition both the skin and hair, and provide a lightweight and non-greasy barrier of lubrication. As a dispersing agent, it helps enhance the delivery of vitamins, pigments and other active ingredients contained in a solution so that they become evenly spread out and fully absorbed by the epidermis.

So you think Organic Certification makes your product better than the average…

You’d hope so, right? Unfortunately, organic certification ensures product safety but doesn’t guarantee quality.

According to Cocovít’s extensive research:

“The agencies providing the organic certification do not differentiate between oils made from fresh coconuts, and those made with dried coconut (copra). They also allow use of chemicals for oil extraction. All of these processes negatively affect the quality of the final product.”

In fact, expeller-pressed coconuts extract the oil from dried coconut flakes that are pressed to produce a liquid that is 90% oil and 10% water. Heat is then used to extract the remaining water from the liquid. Cold pressed oils are made from coconut flakes that are dried with heat, plus it contains particles of the soluble constituents extracted from the dried coconut meat.

Hmm…not exactly the product we thought we were getting, is it?

The Cocovit difference

Cocovít, on the other hand, derives its oil from the freshly pressed, raw coconut milk of very young coconuts within 24 hours of being harvested. The no-heat, proprietary method produces an oil with a lighter fragrance and preserves the absolute integrity of the oil’s nutritional components.

Why this may be the only beauty item you need (Just joking! C’mon, it’s me.)

It’s kinda hard to miss the inundation of articles all over the internet listing coconut oil’s potential uses and virtues. From head to toe, internally and externally, its versatility and health benefits catapult coconut oil to “It” status many times over.

Cocovít can be massaged into hair and scalp to fight frizz and condition your locks, mixed into smoothies, rubbed over face to remove makeup and prevent and heal acne, used therapeutically to dissolve kidney stones, and that’s just for starters.

I love it in place of other cooking oils—especially over roasted sweet potatoes. YUM! It also works wonders all over my body as an after shower or bath treat.

Despite being a bit wary of using it on my face, I decided to man up and give it a go because of its unique extraction method that clearly distinguishes it from other coconut oils. Firstly, there really is something about having one product that does everything. I love being able to pat this into my skin, moisturize my lips, tame my brows, smooth under-eye circles and lines, and then give my hair a little run through. A drop more gets massaged into my hands.

Secondly, the texture—somewhere between a balm and a butter—feels soothing on application and leaves skin drenched in lasting hydration that doesn’t evaporate like typical lotions. Because it’s so light, there’s no greasy residue at all. My skin feels velvety soft, and I can’t stop touching my hands after I’ve rubbed it in.

Lastly, my skin seems to be liking it. I’ve been battling a highly visible red scar right between my eyes and noticed it was calmer after one application. Even I can’t believe it! It has only been a short time of use, so I’m still monitoring results. Fingers crossed, but so far so good.

Rikita also shared:

Coconut oil has been part of my family for over seven generations, however I know that both my family and I can truly say there has been an improvement in our skin + hair’s health since we made the switch to Cocovit Coconut Oil.  My skin has become brighter and more evenly toned.

You can find additional reviews right here on BeauTeaBar’s lovely site.

Plus I couldn’t resist listing the impressive roster of skin benefits from the website:

  • Rapidly hydrates, conditions and shields your skin to prevent moisture loss.
  • High in anti-aging and healing vitamins A, C and E – in forms easily absorbed by the skin.
  • Proven with sustained use to really help keep connective tissues strong and supple.
  • Contains natural anti-oxidants to help your skin repair and protect itself from free radicals and other environmental aging factors. Helps in preventing premature aging and degenerative diseases due to its anti-oxidant properties.
  • Removes aging skin cells, and decongests pores to leave your face more youthful and healthy looking.
  • Highly effective in helping to prevent liver spots and other blemishes caused by overexposure to sunlight, and the inevitable aging process.
  • Contains fatty acids that help prevent fungal and bacterial infection in and on the skin, also decongesting pores.
  • Soothes and heals when applied to skin irritations.
  • With sustained use, actually improves the skins support network and healing processes slowing skin aging.


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This blew me away

 

Talking to Rikita felt like talking to a friend that I already knew for years. She’s warm, lovely, and clearly invested in her product. When I found out her plan to launch more products at ANFGB, I got excited because I am sure that they will reflect the unparalleled quality befitting the CocovÍt label.

Let me share what really blew me away (as if all of the above were not enough!). Rikita started telling me about the way production of this oil was helping to sustain a small community of people in South India. That’s wonderful in and of itself. But wait. There’s more to this story—and something that I never considered.

Sure the creation of jobs meant that people enjoyed increased income. However, since the added wealth, many families didn’t know how to use it wisely, so some turned to buying alcohol or squandering it. Rikita is now working with organizations to provide the necessary education to accompany the economic growth.

To me, the level of care for the people behind the scenes who are an inherent part of its production proves what a standout product this really is. A coconut oil infused with compassion is my kinda product. And Rikita Kapadia is my kinda hero.

Have you tried Cocovít yet? What are some ways that you love using coconut oil? Please share in the comments!

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*Rikita kindly sent me this product for review. This in no way affects how I feel about a product or if I choose to review it. All opinions are my own.

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